The FELCO rose: a flower in the service of excellence
On Friday June 14, 2024, FELCO celebrated an exceptional event in front of its historic site in Les Geneveys-sur-Coffrane (NE): the naming of a rose in its name, the Rose FELCO®. This event, organized in partnership with the World Federation of Roses Society (WFRS), marked a new stage in the partnership established between FELCO and the WFRS since 2022. This naming symbolizes the alliance between technical precision and natural beauty, values shared by FELCO since its inception.
A unique rose
The fruit of eight years of research and development, the FELCO® rose is the result of the meticulous work of renowned Belgian breeder Martin Vissers. This variety is distinguished by its pyramidal flower clusters, which are bright red with a white center illuminated by yellow stamens. This striking contrast, combined with the small red thorns and glossy dark green foliage, creates a perfect aesthetic harmony.
A tribute to excellence and perseverance
The godmother of the FELCO® rose, Christelle Francis-Flisch, granddaughter of FELCO founder Félix Flisch, expressed her pride at the moving ceremony:
“Receiving this rose and being its godmother is a priceless honor. This rose embodies not only beauty, but also the values of perseverance and innovation that have always guided FELCO.”
The rose is not only a tribute to FELCO's family heritage, but also to the excellence and innovation that have enabled the company to thrive since 1945.
Remarkable features
The FELCO® rose is ideal for illuminating any garden or outdoor space. Here are just a few of its distinctive features:
- Abundance of flowers: Its simple, abundant blooms offer a dazzling visual spectacle all season long.
- Vivid colors: The intense red of the petals, accompanied by its white center and yellow stamens, adds a unique touch of elegance and a nod to the Swiss flag.
- Healthy foliage: Disease-resistant, its dark green foliage guarantees a flawless appearance all season long.
This easy-care rose thrives in well-drained, sunny soil, yet tolerates poorer soils, making it an ideal choice for amateur and professional gardeners alike.
A commitment to sustainability
In addition to its remarkable aesthetics, the FELCO® rose also reflects the company's commitment to environmental sustainability. Like the brand's tools, this resilient rose embodies FELCO's philosophy of creating sustainable, responsible products that respect the environment.
