Retrospective 2020
It is time for us to look back at 20AC0 which is coming to an end. A year unlike any other. This was the year where we should have celebrated our company's 75 year anniversary with our first International Pruning Contest in Switzerland. Unfortunately it was the year of social distancing, wearing masks and the fear of a worldwide pandemic which impacted our company and everyone’s day-to-day life.
But looking at the positive side, 2020 has been much more than that for FELCO ! The company successfully got through this period by adapting and sometimes reinventing itself. The merger of our two companies FELCO SA & FELCO Motion enabled us to reinforce our position, identity and recognition, with various award received this year. We were able to launch a new range of personal protection equipment with 3 models of gloves, and a special and limited edition of our iconic FELCO 2 pruning shears decorated with iconic Swiss symbols and manufactured in a limited series of 750 pieces. A collector's gift to slip under the tree!
The energy and motivation of people who are dedicated to FELCO: our employees, subsidiaries and worldwide partners, our ambassadors and community of FELCO Lovers. People who carry the brand values dear to our founder Félix Flisch: quality, innovation, know-how and sustainability and who have helped us reach our objectives by sharing these values. 2020 has prepared FELCO for one of our future targets : reinforcing our environmental and sustainable development commitments, which will be key central themes in 2021.
Discover below a recap of this exceptional year.
DIGIVITIS
The digital solution that will revolutionize vineyard management receives the innovation prize with a special mention "Coup de cœur" from the Agrovina jury.
CROP TRUST
FELCO and Crop Trust get into the field in Costa Rica ! Our partnership with Crop Trust goes beyond an in-depth study to ensure the long-term conservation of the world’s only international coffee tree collection. Our colleague, Michel Ruiz, is training the CATIE (Tropical Agricultural Research and Higher Education Center) staff that takes care of the coffee and citrus collections.
PRESS REVIEW
Blog Le Temps - Raphael Rollier, passionate about the use of digital technologies to improve the quality of life and enable sustainable economic growth, is interested in our digital solution Digivitis, which is revolutionizing vineyard management.
INTERNATIONAL PRUNING CONTEST
FELCO postpones the first international pruning contest due to the coronavirus propagation.
COVID 19
Availability of FELCO tools.
During this difficult period, we want to reassure our customers about the supply of FELCO products and their availability in the market.
PRESS REVIEW
During this year's pandemic crisis, FELCO gets closer to amateur gardeners.
“We all have a lot to learn from this period. I had already seen, and I see it again today with my teams, this ability of human beings, when they are up against the wall, to reinvent themselves. This crisis will be a founding element, common to all.” - Christophe Nicolet Co-CEO of FELCO
PRESS REVIEW
"Digital disruption in the vineyards, an ecosystem story" - Interview of Stéphane Poggi, Co-CEO of FELCO in the Repères Magazine of the Neuchâtel Chamber of Commerce.
PHOTO CONTEST
Instagram Gardening photo contest.
Take a creative gardening picture with your favorite FELCO tool. The prizes to win include 10 pairs of FELCO 2 or a grand prize of a fabulous set containing a FELCO 911 double holster, a pair of FELCO 2 pruning shears and a FELCO 600 folding pull-stroke pruning saw.
WEBINAR
First Webinar hosted by FELCO with subsidiaries and key partners from 30 countries ! We are happy to share with our audience how FELCO is building its future while celebrating its 75th anniversary.
Swiss eShop
FELCO fans in Switzerland, professionals and amateurs, can now buy our products, their spare parts and our various accessories directly online on our Swiss eShop.
PARTNERSHIP – FELCO & GardenAnswer
We are happy to welcome Garden Answer into the FELCO family and to celebrate our 75th anniversary together!
FELCO relies on its grassroots network of fans, professionals, hobbyists, and passionate retailers to advocate and distribute the FELCO brand DNA. That is why FELCO has chosen to partner with Laura LeBoutillier and her husband Aaron who are managing Garden Answer and have been able to harness a subscription base of over eight hundred thousand people and millions of views of their gardening tutorials.
FELCO & FELCO Motion merge
FELCO joins forces to build the future.
FELCO SA merges with FELCO Motion SA, a spin-off entity founded in 2010 specializing in electric pruning tools and digital solutions. From July 1st 2020, the new FELCO SA entity will be managed by two Co-CEOs to strengthen industrial operations and customer development. As for the Board of Directors of this new entity, it will now be chaired by a woman for the first time.
CROP TRUST
FELCO is proud to have supported and contributed to the implementation of an in-depth audit that suggests a sustainable way to harvest key international coffee, in partnership with The Crop Trust.
According to to this study, the 1,895 accessions in the 70 year old collection of #coffee at the Tropical Agricultural Research and Higher Education Center (CATIE), located at Turrialba in Costa Rica, are at risk.
NEW WEBSITE – 75th anniversary
A new website with multiple news and social wall dedicated to FELCO 75th anniversary and it's FELCO 2 Special Edition.
75 years of history while looking to the future
FELCO is the sum total of its 75 years of adapting to the market and constantly seeking innovation. The experience acquired and company’s strong values enable it to look to the future with confidence. FELCO’s Co-CEOs, Christophe Nicolet and Stéphane Poggi, explain this.
SOCIAL WALL
Share your experience with your favorite FELCO tool and use the hashtag #FELCO75years in order to celebrate with us our anniversary.
A selection of your posts, pictures, and videos will be published on our FELCO Social Wall.
Thanks to our FELCO Lovers who are our inspiration every day.
FELCO Power Blade Series – Videos
Learn more about our FELCO Power Blade Series® products and check out this Youtube playlist to discover our latest videos.
FELCO 2 & FELCO 903
The FELCO 903 Sharpener Keeps FELCO 2 Blades Sharp & Ready to Prune!
The FELCO 903 diamond coated sharpener is loved by professionals and non professionals to keep their pruning tools razor sharp and ready to cut. This sharpener is made 100% in Switzerland by FELCO and our local partner Atela.
Counterfeit products destroyed in Hungary
Hundreds of counterfeit FELCO 2 secateurs were destroyed in Cegléd, Hungary on December 3rd by the customs authorities. The counterfeit products, which were seized at the Hungarian border, were in a container filled with 1260 counterfeit secateurs and various other goods coming from China.
COVID 19
How did FELCO deal with the Coronavirus health crisis?
Sébastien Nussbaum, Production Director, and Pierre-Olivier Matile, Safety and Environment Manager, talk about 2020, a year unlike any other.
Season’s Greetings
At this festive time of year, we would like to thank you for your precious support and trust.
We wish you special moments with your loved ones and wish you health and happiness. In light of the current global health and economic context, we sincerely hope that 2021 will be a year of good health and prosperity for all.